May 18, 2018
According to the 2018 edition of Kantar Worldpanel's Brand Footprint report, Coca-Cola remains the most chosen FMCG brand in the world for the sixth year running. According to the report, which measure how often consumers choose an item from a particular brand, Coca-Cola’s products were picked 5.8 billion times last year, reaching more than 40 percent of the world’s population.
The following chart shows the world’s most popular consumer brands based on consumer reach points, a metric that measures how many households around the world are buying a brand and how often, providing a good representation of global shopper choice.
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